The Hope Campaign

“The Hope Campaign was founded in November 2020 in honour of my father’s 10-year anniversary of his death by suicide. It was created as an annual fundraiser to inspire hope and to shed light in the dark places.

Every November the campaign supports one local non-profit organization or charity that is doing meaningful work in our community and is making a significant difference in the lives of others. Since the campaign’s conception, we have raised over $40,000!

Inspiring hope is the foundational value and purpose that lies at the heart of this campaign. Hope is often the only shred of light in somebody’s darkest moments. It is hope that cannot be seen in the present, but rather an unseen hope that lies in the future. This hope represents the possibility of healing, growth, and change. It provides the courage to step into fear, vulnerability, and the unknown for a better tomorrow.

This is the same hope that anchored me when my dad died. When I felt completely alone and afraid in my grief, hope was the only thing I had to hold onto to get through another day.

We are humbled by everyone who has supported and rallied behind the mission of The Hope Campaign; to spread hope and healing throughout our community, one organization at a time.”

- ASHLEY MIELKE, FOUNDER

Hope Campaign History

2023

In 2023, The Hope Campaign hosted an online donation campaign and raised $1,100 for The Breaking Free Foundation in support of their therapy grant program. The BFF is a registered charity in Alberta that raises money to fund trauma therapy for trauma survivors. The main focus of their charity is to help make trauma healing more accessible for everyone.

2022

In 2022, The Hope Campaign hosted a Hope Brunch and raised $28,000 for Little Warriors to help fund the treatment journey for more than a dozen children at the Be Brave Ranch. Little Warriors is a specialized, intensive, trauma-informed, evidence-based treatment centre focused on helping children who have been sexually abused, as well as their families.

2021

In 2021, The Hope Campaign sold hope shirts and raised $6215 for Kaleo Collective to help fund counselling services for single mothers and children. Kaleo Collective is a local charity based in Edmonton, Alberta that is a supportive and inclusive community for single mothers who are determined to build a secure and healthy foundation for their lives and, in turn, for their children.

2020

In 2020, The Hope Campaign sold hope shirts and raised $5455 for the Canadian Mental Health Association of Edmonton and their suicide support services. The CMHA is the most extensive and established non-profit mental health organization in Canada. This organization offers a variety of community-based mental health programs, services, resources, and supports across the country.